Below are five basic elements of a lasting, effective, quality vehicle wrap.
All five of these things come together to ensure your investment in this type of business marketing and brand building is well-served.
1. Vehicle Condition
The first and most critical part of a quality vehicle wrap is the quality of the body and surface of the vehicle being wrapped.
Your car, truck or van’s surfaces must be rust-free and the paint and finish must not have bubbles or cracks. In short, your vehicle’s exterior should be, at a minimum, considered to be in excellent condition.
If the reason is not apparent, consider this. The wrap adheres to the finish, and when paint and finish flake off, then the vehicle wrap may likely bubble up in that area. This also applies if there is rust, where the same thing will occur – the wrap will adhere to the rust but the rust will pull up off the vehicle.
Whatever vehicle body imperfections exist will likely be visible with the wrap, if not accentuated.
Invest in getting your vehicle exterior in excellent shape before spending any budget for a branding tool like a vehicle wrap.
- Note: At G-Force we can work with less-than-excellent vehicle body conditions. Contact us to learn how we helped other customers.
A quality design may seem like a no-brainer, and it is. However, there are additional considerations when designing for a vehicle graphics project.
Is this a full or partial vehicle wrap?
Besides significant surface area differences, the size of design elements must coordinate with the scope of the wrap. In addition, the overall design has to take into consideration the size of the application. A very simple illustration can be a wrap project that incorporates only the logo and slogan – does it work to have the logo start on one side of the vehicle, go over the roof or hood and end on the other side? Should the slogan be on both sides, the front, the back, the hood or all areas? Will the overall look support the logo and brand?
Getting help with the design is another key factor for a quality vehicle wrap.
Vehicle wrap material is vitally important. If you invested in maintaining or fixing your vehicle’s finish to be excellent or close-to-excellent, and invested in a quality design, only to have the actual wrap fade, peel or bubble, then you wasted precious time and money.
There are many high and low quality wrap material manufacturers available. Like most things, you will get what you pay for, and going for the lowest cost material may end up costing you much more in the long run than going for quality up front.
Some cheap vehicle wrap adhesives may also damage your vehicle’s finish when removed. Why would you remove a wrap? Perhaps you are done with a promotion, or maybe you updated your logo or slogan. What if you’re upgrading your vehicle? Sometimes an employee can get into a fender bender. There are many reasons why wraps are removed.
Another consideration is how the graphics will print on the wrap material. Vibrant colors and crisp lines may not transfer to a low-quality material. In addition, there are environmental stressors like UV and road debris. A quality wrap will hold up better and longer than budget material. You want your logo, slogan and graphics to stay unfaded and crisp for as long as possible. A vehicle wrap is an investment.
The bottom line is this: Pass on the budget material.
Preparation of your vehicle is fairly straightforward and necessary, although time consuming. Make sure this is part of the installer’s service.
The surface of your vehicle must be properly prepared for the vehicle wrap. This means every surface needs to be clean and wax free. Ideally, the vehicle should be washed and dried before installing the wrap.
Even a small amount of dirt left behind can result in the vehicle wrap adhesive to fail and lift.
Snow, rain, temperature and humidity all play a part in the installation of a quality vehicle wrap.
Snow and rain, besides the obvious moisture, can also leave behind elements of dirt or pollution particles.
Humidity and temperature influences adhesive material application as well as the pliability of the vehicle wrap material. For example, higher temperatures can cause the material to overstretch, while low temperatures will cause the material to shrink. Both extremes contribute to a shorter life-span of the vehicle wrap.
Ideally, a vehicle wrap installation should be done indoors in an environmentally controlled setting. This eliminates most variables and ensures a top-quality, long-lasting installation.
When working with a vehicle wrap installer, make sure your conversation addresses these five elements. If the installer brushes off discussing any of these things, then you may want to consider going to another quality vehicle wrap provider. Their job is to help guide you in this great marketing investment.
You can contact us at G-Force Signs and Graphics for a consultation. We would love to earn your business and add you to our list of happy and satisfied customers.