5 Tips For Using Lobby Signs To Brand Your Company

Lobby signs and other interior signage can play an important role for business. A well placed lobby sign will be one of the first things your clients and customers will see when they enter your location. Therefore, it is important for your business to make the right statement and be sure that the impression your company makes will not only be a lasting impression, but also a positive one.

Creating the perfect interior signage to complement your business brand is not as simple as slapping your logo on the wall. Experienced sign professionals will be very deliberate with the placement, size, materials, and lighting options.

Things to Consider When Creating Lobby and Interior Signs For Your Company

While interior signs may actually be seen less than your exterior signs, they are still an important part of your business brand and should be treated with the same attention to detail. Lobby signs are often the first thing people see when they enter your business. Additionally they are often seen at a much closer distance than exterior signage. Will your signage reflect what your brand represents?

If you are looking to use Lobby Signs or other interior signage to elevate your brand here are some things to consider:

Available Space: One of the most misunderstood aspects of signage and design is understanding how to use available space. Scaling your signage so that it fills the space well will have a much greater impact on your clients. For example, a sign that is too small won’t make the same statement that a properly sized sign will. While in contrast, creating a sign that is too large for your area can be overwhelming. Its best to have a good understanding of viewing distance, negative space, color contrast, and area lighting.

Wall Structure: Occasionally the type of sign that can be used is partially determined by the wall structure that it will be mounted to. For example sheetrock walls and other painted surfaces have many options for mounting such as stud mounts or double sided tape depending on the sign materials. However, walls that are made from brick or other stone or textured surfaces are limited to stud mount options and may require the letters to be spaced away from the wall using stand-offs.

Sign Materials: There are many more options available for interior signage than there are for exterior signage. Being indoors means that the sign will not be exposed to temperature or weather extremes allowing for more freedom to choose options that would not last for any length of time outdoors. Many of these options include metal laminates and other specialty finishes.

Brand Consistency: One of the most important things to consider when creating interior signage is how to maintain your brand image throughout all of your signage options. This may mean that the sign is created and painted using the same materials and colors as the exterior signs or it could mean the wall is to be painted a color that reflects your brand while the lobby sign and logo are made using a specific brushed metallic finish. It is very often that companies with multiple locations have a set of branding guidelines that specify what the signage should look like to maintain consistency of the business brand.

The Right Signage Partner: Choosing the right signage partner is essential to ensure the right steps and considerations are taken during your signage project. An experienced sign company will understand all of the important elements of interior signage and work with your company to create the best possible interior sign that fits your location. Luckily G-Force Signs & Graphics is a premier sign company in Connecticut that can help your company best represent it’s brand identity.

Sign and Marketing Experience that Matters

G-FORCE Signs & Graphics is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.

Be sure to keep checking back for more articles from G-FORCE Signs & Graphics; serving Hartford, CT and surrounding areas dealing with the importance of business branding.

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