The short answer: it depends on the application. Understanding the specific message that a sign is meant for is essential for designing a proper sign. Most of the sign industry is about getting out information quickly and effectively. This doesn’t mean just any information, but the right information. For example:
If you go to trade shows for your business, you bring a lot of items along with you. Some of those items are going to be types of displays. Sometimes you might bring branded handouts for people who stop by your booth. Either way, there are going to be boxes
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