One of the common products we create here at G-FORCE Signs and Graphics serving Manchester, CT is vinyl banners to feature a product or event. The trouble comes when the customer wants to put their entire life story on a 3 x 6 banner. While one might think that adding a lot of text and graphics saves money; however, it can cost you money. If the vinyl banner is so cluttered with information making it hard to read… What good is it?
In this useful article from G-FORCE Signs and Graphics in Manchester, CT; we will look at some simple tips to make your vinyl banner stand out and be more effective!
K.I.S.S (Keep It Simple Sally)
Vinyl banners in the Manchester, CT area are often used on the side of the road or the front of a building; to present a temporary advertisement. This might be for an event, sale or announcement. They might also be used indoors for a display table, trade show information, decoration and more. The thing to keep in mind when creating vinyl banners is, in most cases, you only have a few seconds to express what you want to say as people are driving or walking by.
If you have a lot of text and graphics, it makes the vinyl banner more difficult to read at a distance or at a glance. At G-FORCE Signs and Graphics we recommend for roadside and building banners in Manchester, CT that you keep the message short and simple: Grand Opening, Sale Today, 50% Off Shoes, etc.. By utilizing short and simple messages you can keep your vinyl banner readable at a both a distance and at a glance for a vehicle driving down the road.
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Colors that Capture Attention
Again, G-FORCE Signs and Graphics in Manchester, CT recommends to keep your message simple. This includes having a lot of flashy graphics that can detract from the message that you’re trying to convey with your vinyl banner. Awesome graphics, while on a computer screen it may be a work of art, on the side of the road it can make the message unreadable.
Remember a display vinyl banner traditionally has a few seconds for the mind to understand what the vinyl banner says; therefore, keeping a simple presentation can be more effective. Effective vinyl banners are the ones that use simpler offset colors such as: green with yellow or black with white; while we agree that this is boring it is also very readable. Consider using colors that are very bright as a background with your offset color so that it is not only readable; but will catch the eye as well.
The graphic design artists at G-FORCE Signs and Graphics in Manchester, CT have perfected the art of balance when it comes to graphics and text to make a vinyl banner that is not only graphically appealing and noticeable; but readable.
Note: Advertisements such as vinyl banners, flyers and billboards that utilize yellow and red color are much more likely to be noticed than those that blend to their background. It has been proven that yellow and red are colors that alert the mind and draw attention to the advertisement. Other bright colors have a similar effect; but none as responsive as yellow and red. Keep this in mind when selecting the colors that you want to use for your vinyl banner.
The Exception to the Rule
Is there a time that it’s OK to use an elaborate vinyl banner? Yes. Anywhere that someone has time to stop, read and process the information on the banner; is a good opportunity to flex the creative skills. An example might be: a static display at a trade-show, car show, street vendor and sports team banners at ball fields to name a few.
Be sure to mention how you want to use your vinyl banner; when ordering from G-FORCE Signs and Graphics in Manchester, CT. Our support team can advise on best practices for the design of your vinyl banner.
Local Experience Matters
G-FORCE Signs & Graphics is a locally owned and operated sign company that utilizes the latest technology, top industry graphic design talent and state-of-the-art equipment and materials to produce our the very best product available in the South Windsor, CT area (or anywhere else for that matter). We seek to build long-term relationships with our customers by treating every customer with respect, understanding the diversity of opinions; and a partnering mindset desiring to see your business succeed. Call to let us quote your sign project today!
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