There are times for South Windsor, CT when a corporate color change or rebranding; requires an update of signage. This sometimes comes from a corporate source, other times however; a local vendor is needed. This is the opportunity we had with Broadridge Financial. This opportunity brought home the fact that local businesses need to treat every customer, like they are the only customer they have.
A previous South Windsor, CT sign company, which had changed ownership, continued to delay responses to Broadridge Financial; leaving them with a difficult choice. Continue to wait or find a new source for their signage needs. Service providers appreciate the need for brand loyalty; but they should also respect the client when it comes to deadlines. Time, in the financial market; really is money.
Change Brings a Need
Rebranding a corporate image, even just a color change; can be a major endeavor of time and expense. Much planning, sampling and response evaluations are done in the South Windsor, CT market; to make sure that the brand keeps up with the changes in the market. With the financial market looking at a global refocus, new invigorated investors are looking for institutions with a proven record. Not to mention one that meets the tone of their investments. To attract this market, while still relying on the foundation built over years of service; Broadridge Financial looked to do some light rebranding.
This rebranding brought a need for a sign company that could provide the level of quality and service; that Broadridge Financial is known for in the South Windsor, CT area.
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From Discussion to Delivery
This rebranding need led to the new look for the control room at the Broadridge Financial, South Windsor, CT facility. After the paintwork was complete, branded to the new corporate color scheme; we performed a site visit to make sure we understood the vision that Broadridge Financial was looking for.
They were looking for something with a metal finish, that had dimension and could stand off the wall. After listening to what they had in mind, we showed them different options in dimensional letters; using metal finishes and in different thicknesses. Since they wanted something with a thicker profile that would stand off the wall; we recommended 1″ thick cast aluminum letters.
Cast letters are a great option that portrays deeper depths, but without the expense of the 1″ thick traditional aluminum letters. In addition, we suggested mounting the letters and logo with stand-offs; to create a drop shadow effect with the lighting in the room. With the approval of Broadridge Financial installation went quickly and smoothly.
After the install was completed on time, we follow-up with the client for their feedback and received the following:
“I couldn’t be more pleased! The logo and letters came out perfectly, just as we discussed. Installation was on point as well. I will talk to you soon regarding a future project.
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