Having opened a new branch in South Windsor, Monroe Tractor of Hartford is able to extend their valuable services to Connecticut and Western Massachusetts as well. As part of the opening, they were in need of the proper signage. They needed to represent their brand identity while tailoring to the specific needs of this location.
Specific Signage Needs
Monroe Tractor of Hartford reached out to us to help with branding their new location. After meeting with us and walking through their location we identified the areas that needed signs in their new premises in South Windsor. They include:
• The entrance: The lot and the building has multiple entrances. This can be confusing to their customers and as a result, their ability to ensure excellent customer experience is compromised.
To remedy the situation, a post and panel was installed at their main entrance. Post and panel signs are highly effective in acting as proper directional signage. Hence, proper sign placement would help guide their customer’s to the correct building entrance.
• The need for proper brand identity: By ordering building signs for their premises, they are able to create a sign that reflects their brand image and in turn, build a reputable brand identity.
Essentially, they requested help with a large building sign, a post and panel sign for their main entrance and window graphics on the windows for the customer service entrance.
Customized Sign Solutions
Using an extruded aluminum tension frame system with a stretch banner, we were able to create a 24 ft x 55-inch sign. By following their existing branding guidelines, the colors, fonts and layouts were used while crafting their sign we are able to reflect their appropriate brand identity. Once created, the large sign was mounted directly to the building for maximum visibility.
For their post and panel sign, Monroe Tractor Hartford requested that their sign face maintains a carbon gray background with white graphics for maximum contrast. Of course, with adherence to their request, the post and panel sign was crafted into an aluminum fabricated box that is 3” deep with 3” square posts. This sign was installed at the main entrance of their building for visibility purposes and to help guide the customers to the right place.
To further emphasize the correct place to enter the property, a sign rider was included as well. On the sign rider boasts a well-defined arrow and clearly visible texts that read; Main Entrance.
To help cater to their customer service entrance, window graphics were installed upon their request. For proper brand identity, the company brand logos were repeated on their window graphics. For the purpose of customer guidance and proper visibility, large texts that say, entrance, were also included.
Projecting the Image of the Business
Monroe Tractor Hartford is now able to provide high-quality services to its customers within a well-organized work environment. With at least 12 locations spread throughout the entire Northeast, Monroe Tractor Hartford is able to support the equipment needs of its customers. Offering full support to the leading brand, Case Construction and its subordinate brands, Monroe Tractor Hartford provides only the best of solutions. This is because the equipment sold is from the aforementioned leading brand.
Sign and Marketing Experience that Matters
G-FORCE Signs and Graphics serving South Windsor CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.
Be sure to keep checking back for more articles from G-FORCE Signs and Graphics; serving South Windsor CT and surrounding areas dealing with the importance of business branding.
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