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Fleet Branding: A Marketing Opportunity Hiding in Plain Sight

Many businesses use company vehicles during their daily operations. As these vehicles travel from place to place they are seen by thousands of potential customers. This is a perfect marketing opportunity for you and your company.

When it comes to marketing we use the term “cost per impression”. This is meant to reflect the number of impressions an advertisement receives versus the amount of money spent on that advertisement. Whether you choose to brand your fleet with a full vehicle wrap, a partial vehicle wrap, or graphics and lettering, your company will benefit from the exposure your vehicle will create.

Vehicle Fleets Are Mobile Billboards For Your Company

Regardless of the shape and size of your company vehicles, they are all mobile billboards. Obviously a box truck has a much larger canvas than a small van, however, virtually any vehicle can promote your company with proper vehicle graphics.

Let’s use one of our clients, Precision Mechanical, as an example. They have several different types of vehicles in their company fleet including pickup trucks, cargo vans, and box trucks. The company logo and brand image is kept consistent throughout their fleet, and only adjusted to fit the available canvas that each vehicle provides. This uniformity helps to establish brand recognition. Consistency will help your potential customers identify your brand and associate it with the services your company provides.

Fleet Branding Provides a Great Return on Investment

As mentioned above, your company vehicles are mobile billboards that are already traveling the areas you serve. Fleet branding and vehicle graphics are a one time cost per vehicle that creates a huge amount of exposure for your company. The one-time up front cost grouped with the high exposure rate translates to a very high return on your investment.

Fleet Branding is a huge benefit for any company. Vehicle graphics provide a low cost per impression, high return on investment, added brand recognition and the exposure to your potential client base in the area you’re already serving. The question isn’t “Why should I brand my fleet?” The question you should ask yourself is “Can I afford not to brand my company fleet?”

Sign and Marketing Experience that Matters

G-FORCE Signs and Graphics serving South Windsor, CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.

Be sure to keep checking back for more articles from G-FORCE Signs & Graphics; serving Manchester CT and surrounding areas dealing with the importance of name branding.

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