Your company’s fleet of vehicles is a great place to establish your brand and promote your business. Vehicles are mobile billboards that regularly travel throughout your service area, it makes sense to use them to market your company. However, it’s important to ensure that the design on your vehicle is expressing the correct information to make the best impact on your clients and customers.
Let’s have a look at what it takes to make your vehicle fleet branding best work for your company.
Use the right information for vehicle wraps and graphics
It is important to use the right information to ensure that the wrap on your vehicle will best work for your company. Effective vehicle wraps and graphics will quickly allow people to identify who you are, what you do, and how to reach you. Using your company logo, colors, imagery and design elements consistent with your brand will help to increase your brand recognition and allow your clients and customers to associate your services with your company.
What should be included with your company logo? The rest of the information should be short and sweet. A short tagline or a couple services that you specialize in grouped with a phone number and/or web address. The best information to include is only the essential information. The purpose of the design should be to quickly draw attention to the right information.
What should be avoided on vehicle wraps and graphics?
It is very easy to get carried away with design on vehicle wraps and graphics. A simple thing to remember when designing graphics for vehicles is: “Less is more”. It’s not hard to forget that negative space is a design element. Sometimes clients, and even designers, see empty space and immediately want to fill it with something. This approach leads to a busy design that can make it hard to identify the important information.
Additionally, poor design techniques can also make it difficult to find the important information. Color choices, distracting designs, and fonts that are hard to read are the biggest mistakes seen on vehicles. It’s best to discuss your goals with your signage expert so they can create a design for your vehicle that will best express your company brand.
Sign and Marketing Experience that Matters
G-FORCE Signs and Graphics serving South Windsor, CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.
Be sure to keep checking back for more articles from G-FORCE Signs & Graphics; serving Manchester CT and surrounding areas dealing with the importance of name branding.
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