How important is branding to a business? Would you ever recognize a McDonald’s if it weren’t for the Golden Arches? What would Nike be without the Swoosh? These are just a couple examples of how a brand can define an organization. Once customers start to recognize your brand, they develop a relationship with your company and are more likely to give you their business. Ideal Wellness realized this, so they contacted G-Force Signs & Graphics to reface signs and update logos affordably.
What Is Ideal Wellness?
With four locations throughout Connecticut, Ideal Wellness is an organization that helps people lose weight for both beauty and health purposes. They start by focusing on short-term weight loss, but then they help their clients achieve an ultimate goal of stable weight management. They have a four-phase system that first works on getting individuals to shed the pounds until they reach their ideal weight. Then, they assist with making better lifestyle choices to keep the weight off.
When an organization that does so much to help local residents achieve their health goals asked us to reface signs and update logos affordably, we were more than up to the task. Ideal Wellness had recently moved into a space on Wauregan Road in Brooklyn, and they needed a cost-effective way to update the existing signage. Fortunately, we knew just what to do.
What We Did for Ideal Wellness
During an initial consultation, we got a good idea of what Ideal Wellness had in mind for their project. We also performed a site survey and were able to see the signs that needed to be updated. The owner did not have a big budget for the job and wanted us to reuse the existing substrates.
Our first step was to create a logo that Ideal Wellness liked. We put our best in-house graphic designers on the job. We gave the client a number of options. Once they were happy with one, we got down to work on the signs.
We removed the PVC signs from their location and brought them back to our shop, where we removed all of the existing cut vinyl and images. Next, we applied the new cut vinyl featuring Ideal Wellness’s name and branding. Lastly, we installed the new markers at a time that was convenient for the client. In the end, they were fully satisfied with the work we did.
We Can Update All of Your Locations
Do you run a business that has locations throughout the state, region, or country? If so, you probably understand the importance of keeping your branding consistent across all of your stores. Fortunately, we have the capabilities to update logos and reface signs for all of your locations whether you are moving into a new suite or changing your branding. We recommend sign refacing when possible because it costs less and is better for the environment than a brand new sign.
If you are interested in our sign refacing services, contact G-Force Signs & Graphics today for a free consultation.