Since we were kids in Windsor CT we’ve heard that first impressions are the most important. This statement couldn’t be any more true than in the business community where competition is so high with reputations on the line. The first impression of your company, business or even hobby should reflect only a sample of what is to come; which brings us to the business card.
Apart from a handshake the business card is the next step in presenting your business and what it represents. Careful thought should be given to this important first impression. Let’s look at some considerations when looking for the perfect business card.
I Got These Printed Cheap (yeah, we can tell)
If your business card is printed from a DeskJet printer on paper you bought at Windsor CT Walmart, you might pat yourself on the back for saving a few dollars; but the first impression may cost you the money you saved. Now you might think, “are people so vein as to judge a business by the card?” Yes, they are.
Taking the time to think out the card material, design and thickness can play as much to that first impression as the solid grip of a handshake. Having a well thought out business card that is professionally designed and skillfully represents the image of your company; is the first impression in Windsor CT that will last all the way through the point-of-sale.
Material and Texture
There are a variety of thicknesses, materials and textures that you can get a business card in. This can go from paper, plastic & fabric to leather and metal. There is no limit to the materials, and the price an imaginative designer in Windsor CT might use; however, balance is the key. After all, specialty business cards are sometimes handed out in mass; so remember the cost involved. Specialty cards with specific materials, like metal, can be $2-$3 a piece! One sales convention at that price can blow through $3,000 pretty fast.
Think of a nice, balanced thick, glossy. 16pt business card. It’s a solid staple that shouts quality and is affordable. Gloss coating also helps the colors pop. Gloss coating also gives the business card a little extra protection from the text getting rubbed out in someone’s wallet or pocket.
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Business Card Design in Windsor CT
Finally, and most importantly, is the layout and design of your business card. There are many things to consider with your design; however, keeping your branded image is imperative. Your business card should match your website, your banners, your Windsor CT storefront sign, etc.; so that it’s easy for the mind to relate to what they are seeing.
It’s also important to keep your business card message simple and to the point. A cluttered business card can really distract from the message that you’re trying to portray. It’s better to keep it simple featuring: A logo, contact information, a slogan and a website where they can get additional information. Layer that into a branded color scheme and some mild graphics, printed on a quality, thick card stock and you have a card that will set the stage for that lasting first impression in Windsor CT.
If you don’t have a website yet for your business, that should be one of the main things that you do in today’s current Windsor CT marketing climate. Think of it as the digital version of a business card. Both are equally important for that validation that is needed to compete.
Local Sign and Marketing Experience that Matters
G-FORCE Signs and Graphics serving Windsor CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs. Need neon signs? We do that!
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