When you are filling multiple roles, being a small business owner can be trying. Marketing is just one of the many tasks that typically end up falling on the shoulders of a contractor. What is the best way to get the most out of your marketing budget when the effectiveness of ads in traditional media continues to plummet? Savvy business owners are finding out about the potential for boosting their brand awareness with contractor vehicle graphics in South Windsor CT.
What Are the Different Types of Vehicle Graphics?
There are several different vehicle graphic alternatives based on your pricing points:
Spot Graphics – Also referred to as vinyl decals, spot graphics are useful for showcasing your logo or handiwork. We take care of every step of the decal making process from design and fabrication to installation. These graphics are a smart choice when used in conjunction with truck lettering.
Truck Lettering – Commonly known as vinyl or vehicle lettering, truck lettering can be custom printed to match your other marketing materials, or you can pick from the dozens of standard typefaces and colors. We will install your letters for you to ensure they are evenly spaced and aligned. This is the most affordable way to put your business’s contact information and name on a large fleet.
Perforated Window Vinyl – Most vehicle graphics stop at your windows. If you want to continue your advertising on your windows, perforated window vinyl is the perfect solution. There are many small holes in this vinyl that make it so your drivers can see out while making your marketing visible on the outside.
Wraps – Wraps for your work trucks, vans, and cars are a good way to grab the attention of motorists and pedestrians. This is your most expensive alternative, but vehicle wraps will catch eyes. We use vinyl that is specifically manufactured for use on cars. Wraps will make sure consumers think of you when they need the services you provide.
Do You Need Vehicle Graphics?
Many of the contractors we talk to tell us that they were hesitant to get a quote on vehicle graphics because they figured it would be too expensive. This is understandable. Yet, when we do provide them with an estimate, they are typically surprised at how affordable graphics are.
Additionally, your business really cannot afford to NOT have vehicle graphics. World-renowned vinyl manufacturer 3M recently found in a study they conducted that a $3,500 full vehicle wrap was able to achieve the same level of exposure as $130,000 spent on advertising with traditional media. That is money well spent!
Billboards on Wheels
Most box trucks, trailers, and work vans have a lot of surface area. You suddenly have mobile billboards when you put this space to work with vehicle graphics. Passengers, pedestrians, and drivers remember these graphics. In addition, whether you are parked in front of your shop or on your way to a job site, you are building your brand 24 hours a day, seven days a week.
If you want to advertise at all hours with contractor vehicle graphics in South Windsor CT, contact G-Force Signs & Graphics today for a free quote!