First impressions have a tendency to stick with us. Did you know that a lot of the time the first impression consumers get of your business is your exterior signage? This makes it important for you to get your company’s branding, message, and other information across with eye-catching markers. Pure Barre realized this, so they contacted G-Force Signs & Graphics for exterior signs in East Longmeadow MA.
What Is Pure Barre?
With over 375 studios across the United States and more opening each month, Pure Barre is the biggest, most established barre franchise in the nation. They offer a total body workout that uses the ballet barre to perform small, isometric movements that sculpt muscles, burn fat, and create long, lean physiques. Carrie Rezabek Dorr, a choreographer, fitness guru, and dancer, founded the organization in 2001 in Birmingham, Michigan. Since then, they have exploded in popularity and even offer equipment, exercise apparel, and workout DVDs.
When a business that does so much to help keep Americans in shape came to us for exterior signs in East Longmeadow MA, we were more than happy to help. Pure Barre has five locations in Connecticut, but for this job, they wanted us to cross state lines to update the signage at their East Longmeadow location on North Main Street. Fortunately, they contacted the right sign shop for the job.
What We Did for Pure Barre
Our first step in the sign-making process was to meet with Pure Barre and get a look at their venue. At this time, we discussed what the client had in mind for the project and performed a site survey. Based on what was already present, we recommended updating the illuminated sign over their shop with channel letters and adding their branding to a panel on the shopping center’s directory. Once they approved the art proofs we provided them with, we got down to work.
For the channel letter sign, the aluminum frame letters were installed on a raceway that contained the electrical wiring and power supply for the sign. Each letter has its own internal LED illumination, and the faces of the letters are translucent to make Pure Barre’s branding visible both day and night. The panel sign was quite easy. We just printed out the client’s logo in their red branding.
Once all of the elements were ready, we scheduled a time to install them when we would not disrupt the client’s classes. In the end, Pure Barre was completely satisfied with the work we did. Now, it is easy for new clients to find them.
We Are Your One-Stop Exterior Sign Shop
Panel signs, directories, and channel letters are just a few of the options we have in our repertoire. We are skilled at working with your budget, needs, and surroundings to produce solutions that are ideal for your enterprise. If you would like sign options that are specifically tailored to fit your business, contact the friendly professionals at G-Force Signs & Graphics today for a free consultation.