Best Insulation in Windsor CT needed new lettering and graphics for a truck that was in service full-time. The project also required a large-format version of their logo. This is a summary of our truck lettering for Best Insulation project.
This project involved truck lettering and truck graphics for a mid-sized box truck in Windsor, CT
This is the Best Insulation truck before we began the project. The large area of a box truck is ideal for marketing a business with vehicle graphics and lettering.
One of the challenges of the truck lettering for Best Insulation project was the business’s logo, which needed to be significantly enlarged for placement on the truck. Normally, you can only slightly enlarge a logo or graphic designed for print or the web without distorting or having pixelation of the image. In general, pixelation is when the individual pixels are visible to a viewer.
In order to overcome this, we had to vectorize the image. Without getting into details of graphic design, scaling a non-vector image reveals the pixels while scaling a vector image preserves the shapes of an image. If you are curious about vector images, read “Image Tracing” on Wikipedia.
The other challenge for completing the project was obtaining the truck on a day it was not in service. In the case of Best Insulation, there was only 1 day in the month that the truck was going to be available. Our team at G-Force Signs made accommodations in our project schedules for the availability of the truck.
Once the truck was secure at our facility, work began on preparing the vehicle for the lettering and graphics. Our team was able to complete the installation and have the truck back to Best Insulation in time for its next service day. One of the advantages of having a large enclosed vehicle bay is that work can be accomplished regardless of what the weather may bring.
At G-Force Signs & Graphics, we pride ourselves on paying attention to the small details and being very customer-focused. This attention to detail and the customer earns us great reviews. Completing the work on-time and within budget, plus accommodating a tight availability window for their vehicle, earned us another satisfied customer with Best Insulation.
Truck Lettering for Best Insulation of CT Project Statistics
– 1 medium sized box truck
– Truck available only 1 day
– Service included lettering and logo application on 2 sides
– Logo required vectorization to enlarge without loss of quality
– Project completed indoors, on time and within budget
Branding your work vehicles with lettering, graphics or wraps is a great way to gain exposure for your business. The statistics support this type of investment. Read more about the advantages of this type of mobile marketing in our article, “Why Wrap Your Vehicle?”
Vehicle wrap projects are more involved than lettering or spot graphics. If you are considering a vehicle wrap, we strongly suggest reading this primer, “Doing Vehicle Wraps Right“.
Ready to get your business vehicles branded?