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Manchester, CT | Where is Your Business Located? | Sign News

Lightbox Sign, Glastonbury, CT

Lightbox Cabinet Sign, Vernon, CTOne of the key decisions for a company to make is choosing the proper location for their business within Manchester, CT. Naturally the type of business will help with the decision-making process, but here are a few things to consider:

The type of business in Manchester, CT

Commercial (non-retail)

If you have a non-retail business in Manchester, CT (which is primarily the manufacturing of products) and there is no need for you to have customer access, then an industrial park is a great fit. Most industrial parks are set up in a cookie-cutter format but it saves from needing to build from scratch.

Most of these industrial Park buildings offer a range of sizes depending on your needs. They usually have both an office and garage door access for larger commercial vehicles. Depending on the layout, parking is done either at your facility or in a central location with a tram.

Working from Home in Manchester, CT

Many small product manufacturers today are choosing to work out of a shop behind their home in Manchester, CT to save on overhead. However, while this might have some advantages, there are some disadvantages you should consider. Having your home in a constant state of business can many times damage family relationships.

It may also make it harder for you to break away and utilize your home as a source of rest. By that same token having your family life so closely bound to the business also means that the business can be continually interrupted by things at home. Having your home and business separated by distance allows you to separate the two so that you can work 100% on each.


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Retail Access

Lightbox Sign, Glastonbury, CTWith so many options available for a retail business in Manchester, CT, location must be carefully chosen in order to get the best return on your investment. While a budget is certainly something to be considered it should not be the primary factor for your retail business.

Definitions:

Foot traffic: Foot traffic is a term for retail businesses whose customers come in mainly from walking. Examples would be: a mall shop, indoor booth and outdoor strip-mall with a rear floor plan coverage.

Drive traffic: This is a term for retail businesses that get their business from direct access to the roadway. This would be a strip-mall or a standalone building. A mall shop with an external entrance (that can be seen from the road) also qualifies.

Give careful analysis and consideration to where you are as a retail business in Manchester, CT. Both foot traffic and drive traffic have their advantages. Strip malls have the appeal of lower rent and lots of drive traffic. But, Strip-malls on a commuter path aren’t as likely to be noticed.

Commuters are seldom focused on what’s around them when driving to and from work. Some businesses located on a commuter path have to spend a good portion of their advertising budget on road signs and flags to try to catch the attention of those commuters. If the strip-mall is positioned on a road exclusive to shopping, it will decrease the need for exposure because your business is more likely to be seen by shoppers looking for places to shop. Naturally, the rent for these types of strip-mall spaces will traditionally run 30% higher.

Here When You Need Us

G-FORCE Signs and Graphics in South Windsor, CT Can assist with all of your sign and marketing needs. Get your business noticed with attention grabbing signs and thought-provoking graphics – Regardless of your location. We can also help with all levels of signage needs such as: outdoor signs, indoor signs, banners, sandwich boards, flags, window graphics and more.

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