If you are considering why you should wrap your vehicle, you should know there are great reasons to do a vehicle wrap for your business and brand. In this article, we will review statistics about “mobile marketing” that may change your mind if you are on the fence.
Let’s see if we can answer why wrap your vehicle.
A vehicle wrap is part of a business’s advertising and marketing strategy. Often times it is not considered traditional advertising. Savvy business owners understand the value of a quality vehicle wrap for their business.
Fleet vehicle advertising, which includes car wraps, truck wraps, van wraps and bus wraps, provides a lot of visibility for your business and brand. In the outdoor advertising industry, transit advertising grew to be the second largest segment in terms of dollars spent. There is a good reason for this.
According to 3M, a $3,500 vehicle wrap can produce the same effect as $130,00o advertising with other media.
That is a substantial advantage and a powerful bang for your buck. Other studies suggest name recognition can be 15 times greater with quality vehicle graphics.
Let’s look at some more statistics:
Marketing and advertising often use impressions to measure results of a campaign. The Traffic Audit Bureau for Media Measurement reported that a vehicle can generate between 30k and 70k impression daily. That is 30,00o to 70,000 impressions every day a vehicle is driven.
A quality vehicle wrap’s monthly cost can be around $89. Consider the math. The rough cost range for a vehicle wrap is $2,000 to $5,000, which can be a little less or more depending on the scope of the project, design elements, vehicle size and shape, material and whether it is a partial or full wrap. A vehicle wrap should easily last for 4 years. When you do the math, it comes to about an $89 per month investment.
Your business has a marketing/advertising budget. When evaluating where to invest that budget, mobile marketing via a vehicle wrap or vehicle graphics must be included in the evaluation process. Done right, this form of marketing and advertising can have a powerful ROI.
Compelling advantages of mobile marketing:
- 91% people notice
- 30,000 to 70,000 daily impressions
- $3,500 = $130,000
- 15 times greater name recognition
- As low as $89/month investment
- 2nd largest outdoor advertising media
If we spiked your interest and you want to do a deeper dive in exploring vehicle wraps and vehicle graphics, we suggest reading a few of our blog articles:
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