At G-Force Signs & Graphics we offer a wide range of signage products and services to our customers. Our knowledge and experience of the signage industry allows us to custom tailor each project to fit the specific needs and goals of our clients.
Many companies utilize enclosed trailers as part of their vehicle fleet. These trailers can be used to store and transport equipment, materials, products, or serve various other purposes. It is very often that these enclosed trailers are used on-site, meaning they are already traveling in the areas you serve. Enclosed trailers are a marketing asset. Branding your enclosed trailer as part of your marketing campaign will naturally increase the visibility for your company.
Designs Created to Match Client Goals
When a company is looking for trailer wraps or graphics they usually have some goals in mind. Many of these goals overlap with the same goals as vehicle graphics; however, some of them are a bit different because of the size of the trailer, the intended purpose, and audience.
Some of the most common goals we find for trailer wraps and graphics are:
- Vehicle branding so their customers could easily identify them
- Giving the company a more professional look
- Advertising to potential clients and customers
- Establishing a brand presence in their service area
- A good return on investment
- Low Cost per impression
Businesses will prioritize these goals based on their needs, or they will approach them differently to better work in their area, their client base or to follow their company’s specific branding guidelines. Some businesses will look to have their company logo and contact information as large and as prominent as possible, while others will use lifestyle imagery to draw attention to their logo. Both of these options can be effective. While large lettering can more easily be seen from a greater distance, lifestyle branding can bring a level of detail that can be appreciated on something that is stationary for a longer period of time.
For example:
Mac’s Lawn Care Service was focused on brand recognition, and making his contact information as easy to find as possible. Their primary goal was a professional look that would create a brand presence and allow potential customers to quickly find their contact information. For this reason their logo and phone number are as large as possible on their trailer. The colors they use for their logo work well against the white background, and the green the had selected is bright which draws attention while fitting into the theme that their brand represents, which is outdoor landscaping. This trailer is used for transporting equipment to their varying jobsites and isn’t stationary for any extended period of time. With this in mind, this design fit the goals that Mac’s Lawn Care Service was looking to achieve.
Regan Total Construction (RTC) had a different approach. RTC is a construction company that specializes in decking systems that use composite materials. Their trailer is used for on-site equipment and supply storage for the jobsite they are working on. Their projects typically take several days to complete so their trailer is stationary for a period of time. It is also common for their project to be at the back of the house where it is not visible from the road so it can often be out of view of the neighbors. Taking all of this into account Regan Total Construction was looking to showcase their brand using high-quality lifestyle imagery that corresponds with their products. They decided to have the primary focus be the selected photos because the intended audience will likely see this trailer multiple times and have the opportunity to stop and appreciate it (and also take down the contact information).
Trailer Graphics are a Great Way to Create a Brand Identity for Your Business
Whatever your goal is, G-Force Signs & Graphics can create an eye-catching design and install high-quality materials on your trailer to increase the brand awareness for your company. Choosing to utilize vehicle wraps as part of a marketing campaign has proven to provide a great return on investment with one of the best cost per impressions when compared to other forms of advertising. If your company has a trailer as part of it’s vehicle fleet, then we can turn it into a mobile billboard that works for you.
Trust Your Signage Experts
Sign professionals have many years of experience dealing with the intricacies of signs, graphics, and typography. Having a good understanding of the purpose of the sign and how it relates to its location and/or it’s visibility is essential. Creating a sign that perfectly fits its intended purpose will allow for a much greater impression on your clients and customers.
Sign and Marketing Experience that Matters
G-FORCE Signs and Graphics serving South Windsor, CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.
Be sure to keep checking back for more articles from G-FORCE Signs & Graphics; serving South Windsor, CT and surrounding areas dealing with the importance of name branding.
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