One of the places a company has almost complete control over it’s brand identity is the interior of their location. A company brand can be emphasized on several different types of signage and other media choices through the use of logos, imagery, colors, and graphics. Many of these elements translate well to signage options.
If a company is serious about their business brand, then custom interior signs are one of the best ways to establish and maintain that brand identity. Your company can greet its customers with a customized lobby sign, direct them to their location with branded wayfinding signs, and treat them with posters and wall graphics on their way to their location. Subtle details like the color of the wall, and the flooring used can also be part of that branded image depending on the location and the intricacy of the build out.
Your brand is more than your name and logo
Your company brand is more than just a name and logo. By adding signs customized for your company and location you can create a look that is unique and memorable. Utilizing specific elements outside of your name and logo can make just as much of an impression on your clients and customers as your company name. It’s something to consider when choosing what picture to hang in your waiting area, or what color your ADA signs should be.
For example: An office specializing in physical therapy for sports injuries would likely showcase images of athletes in action, a company focused on environmental conservation could display different landscapes and wildlife, and an architectural firm would likely display imagery of high profile building imagery that fit the current trends. Selecting the right images to represent your company brand is almost as important as the logo itself.
Get a customized solution to your signage problem
At G-Force Signs & Graphics we strive to find the best solution that fits a company’s needs. This can mean many things, which is why we treat each project as an individual problem to be solved. Signs and branding are not off-the-shelf items, they are tailored specifically to the company and location that they are being installed.
G-Force Signs & Graphics can help with all of your custom interior signage. Contact us today to discuss what your company needs!