We tend to think of visual design as static and two-dimensional, but what happens when we apply design to a vehicle, a moving, three-dimensional object?
Fleet graphics are text, graphics, and images applied to any type of vehicle with advertising purposes or to identify them as part of a company. This marketing solution mobilizes your brand and turns your company’s vehicles into moving billboards advertising your business and services. Your vehicles work to promote your company day and night, wherever they are.
Branding Your Company
For branding purposes, fleet graphics are a great way to make a statement, since they’re dynamic and eye-catching. On the road regular vehicles tend to blend together visually. This makes a branded vehicle immediately stand out, drawing attention from potential clients and customers. A good designer can create a design that will draw the viewers’ attention efficiently in just three or five seconds, so your message is delivered even when the vehicles are spotted only briefly.
Promoting Your Company 24/7
Your vehicle fleet never stops spreading awareness for your brand, even when the vehicles are stationary. Your vehicles will advertise for your company as long as your vehicles are visible somewhere. While your fleet travels around during the day, it advertises for your company to anyone who can see it. Then, during the night, your wrap acts like a billboard, especially when it is parked in a high traffic and visible area. Adding reflective accents can ensure that your graphics stand out even when it’s dark.
Increase Brand Recognition
A company brand is more than just a logo or combination of colors and fonts.
While these elements help your company be identified, your brand also includes what your company represents. A company should strive to increase its brand recognition through consistent representation. Fleet graphics are an excellent opportunity to showcase and strengthen your brand. A design expert can help your company represent its brand in a way that is both attractive and visually consistent across all media.
Great Return on Investment (ROI)
The American Trucking Association conducted an independent study showing that fleet graphics offer a great Return on Investment (ROI). According to this study, a wrapped vehicle that traveled in or around a major city generated more than 65,000 visual impressions per day, with 98% of consumers stating that fleet graphics created a positive impact for the company. With these numbers in mind, it’s easy to see why fleet branding is an attractive and cost-effective option to advertise your business presenting a low cost per impression.
Our experts at G-Force Signs & Graphics have the knowledge and the expertise to help you get the most return from your fleet graphics. With our guidance your vehicles can become a dynamic and effective branding device.
Sign and Marketing Experience that Matters
Our experts at G-Force Signs & Graphics have the knowledge and the expertise to help you get the most return from your fleet graphics. With our guidance your vehicles can become a dynamic and effective branding device.
Be sure to keep checking back for more articles from G-FORCE Signs & Graphics; serving Manchester CT and surrounding areas dealing with the importance of name branding.
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